book coach Lisa Daily helping first-time author write a how to book

Write a "How To" Book

So you want to write a how-to book. Maybe you've got a killer system for planning weddings on a budget, organizing closets by moon phase, or escaping the 9-5 grind by flipping sea glass on Etsy. 

Whatever your how-to genius is, people need it—and they’ll happily pay for it.

Self-help bestsellers often focus on the following evergreen topics:

  • How to Make Money
  • How to Get More Power
  • How to Be Happier
  • How to Stop Screwing Up Your Own LIfe
  • How to Lose Weight/Get in Shape
  • How to Get More Love, Sex, or Dates
  • How to Connect With a Higher Power

I did a deeper dive with lots of examples on the most profitable topics for how-to books here:

Okay, you've got a topiccheck.
But how do you actually write the thing? 

Welcome to your guide for writing a how-to book that sells, helps, and maybe even gets you a little famous on TikTok.

Let’s break it down.


🧠 How Can I Write a Book? 

Easy: You follow a proven process.

Writing a book doesn’t require a Pulitzer or a cabin in the woods. It takes structure, support, and a smart strategy (plus snacks—always snacks.) The good news? You're not inventing cold fusion. You're teaching someone how to do something you already know. That’s the magic of a how-to book.

You need:

  • A clear transformation or result your reader wants (Lose 20 pounds! Get famous on TikTok! Make a million dollars by selling products you can make in your kitchen!)
  • A step-by-step roadmap to get them there (More on this later)
  • Your voice and personality (yes, even if it's snarky, spicy, or super woo)



✨ Psst... I walk you through this entire process inside my super-handy book publishing book (aka How to Write a Self-Help Book in 14 Days).

It's like a GPS for your brain when you're trying to turn your expertise into a bestseller.


💻 Book Writing Software & Apps (Because Word Docs Were Not Exactly Built for This)

You can technically write your book in Google Docs or Word. But should you? That’s a hard maybe.

I personally often use Google docs because I frequently collaborate with my book coaching clients, and it just makes things easier. Plus, it's free. Also, my how-to book outline template is pretty linear and straightforward, so Google docs works just fine.

What I don't love about Google docs for writing a how-to book: Google is cramming AI into pretty much everything like one of those moms who tries to hide pureed broccoli in their kid's birthday cake. I don't know how (or if) Google's AI is using your writing to train its AI models, but it's something to consider.

So yes, you can use Google docs or Word, and also sometimes it's easier to use a tool built for the process.

There are entire platforms built specifically for book authoring—and they can make your life way easier. 

Here are a few fan favorites, primarily for fiction writing (because otherwise it's challenging to keep imaginary people straight) but helpful for visually-oriented and collaborative nonfiction writers as well:

  • Scrivener – Perfect if you like corkboards, scene cards, and a customizable writing playground. This was my go-to for many, many years. 
  • Atticus – Great for formatting and writing, especially if you plan to self-publish. I love, love, love Atticus. 
  • Plottr – Ideal if you’re a visual outliner and need to see your structure laid out like a Pinterest board. 
  • ButterDocs - Love this book writing app, which makes collaborating a breeze. 

Prefer a minimalist vibe? A book writing app like Dabble (which is primarily for fiction) or LivingWriter (primarily for fiction and screenwriting) might be your new BFF. They’re cloud-based, intuitive, and easier than figuring out which version of your doc is “Final-Final-Final-DRAFT3-v2.”


📝 Start With My Book Outline Template (aka The Cure for Blank Page Syndrome)

Here’s a fun fact: most “writer’s block” isn’t about writing—it’s about not knowing what comes next.

That’s why using a customizable outline or template is key.

A solid book outline gives you:

  • A clear path from your introduction to your conclusion
  • Confidence you’re not rambling
  • Faster writing sessions (and fewer meltdowns)

🎁 Grab my free book outline template—the same one I use with my book coaching clients and students in my book writing course. It’s plug-and-play, customizable for any how-to book, and, yes, completely free.

My book outline template comes with my exclusive Creative Work Plan, which will help you to drill down on exactly who your reader is, what their problem is, and exactly how you to intend to solve it (while building yourself a money-making empire along the way.) 

This outline is especially handy if you're writing a nonfiction book or need help structuring your book so it doesn’t read like a rambling TED Talk audition.

➡️ Next steps: Download the book outline template.


🧠 How Do I Teach Myself to Write a Book?

Spoiler: You don’t need an MFA, a secret writing ritual, or even a velvet smoking jacket (although, no judgment if you have one). You can absolutely teach yourself to write a book—and do it well—with the right tools.

If you need help writing a book, here’s what I recommend:

  • 📚 Read the best books on writing. 
  • 🎁 Grab my book outline template for a plug-and-play framework that makes organizing your how-to masterpiece 1000x easier: Download it here.
  • 📺 Binge Bestselling Author Writing Coach on YouTube where I dish the real talk on writing, publishing, and how not to lose your mind halfway through: www.author.coach

Don’t overthink it. Just start. You don’t need permission. You need momentum.


📚 Books on How to Write a Book 

Raise your hand if you’ve ever Googled “best books on writing” only to get a list that includes Moby Dick for no clear reason. Books on how to write a book can be incredibly useful in both keeping you on track and helping you to actually finish your book.

You don’t need a book that romanticizes “the writer’s struggle.” You need something that tells you what to do, when to do it, and how to get it done.

📚 Here are a few proven writing books to help you get started writing your how-to book:

  • How to Write a Self-Help Book in 14 Days (👋 Hi, it's me. This is my book and yes, it works like a charm to help you write your business and reputation-building how-to book in record time. It even has a handy-dandy workbook to keep yourself organized.) How to Write a Self-Help Book in 14 Days includes the exact steps to writing your book, how to get super-clear on your audience, exactly what you need to include in Chapter 1, 2, 3, all the way to The End, plus advice on how to structure your book specifically to grow your business, your influence, and your audience. Want to be the go-to expert in your niche? This is the write a book book you want.
  • Everybody Writes by Ann Handley (especially if you’re writing for business)
  • Start Writing Your Book Today by Morgan Gist MacDonald. This is an oldie but goodie. While MacDonald's process is pretty straightforward, the book was written a decade ago and doesn't include the many, many opportunities your book can provide to help you build your reputation and your business. Online courses? Reader magnets to build your subscriber list? Wasn't really a thing back then. 🤷🏻‍♀️ While many readers enjoy the author's free-flowing narrative, others are frustrated by the lack of a step-by-step plan.

➡️ Next steps: Order one of these awesome books for writers, and then grab my free book outline template to get your structure sorted before you ever open your Google Doc.


🎓 Nonfiction Writing Class: Your Shortcut to a Finished Book

Let’s be real: writing a nonfiction book can feel  a little bit like trying to assemble IKEA furniture without the directions, an Allen wrench, or the will to live.

That’s why I created a book writing class that actually walks you through the process step by step. If you’ve been Googling “nonfiction writing class” hoping for something that combines structure, strategy, and "a-ha" moments to keep you fully engaged—you’ve found it.

✨ Introducing: Write a Self-Help Book in 30 Days

This isn’t your typical vague, motivational course that leaves you with more questions than answers. This is a no-fluff, actionable roadmap designed specifically for coaches, creatives, and entrepreneurs who want to write a powerful nonfiction, how-to, or self-help book and actually finish it.

Inside, you’ll learn how to:

  • Choose a high-impact idea your audience can’t wait to read
  • Build a strong, easy-to-follow outline (even if you’ve never written a book before)
  • Write fast, clean first drafts—without second-guessing yourself
  • Use your book as a launchpad for courses, programs, or a platform of superfans

And yes, you’ll do it all in 30 days—without losing your mind or your message.

🛒 Enroll in the course here

Whether you’ve got a weekend or a few weeks to spare, this nonfiction writing class gives you everything you need to go from blank page to book in-hand.


🌐 Book Writing Website & Tools to Get Started

Still googling “How do I write a book?” at 2am? Don’t worry. I’ve got you.

📍 Start here: shop.author.coach

It's like a book-writing concierge service, but sassier. You’ll find:

Want to skip the mistakes and actually finish your book? I’ve built the tools, templates, and training you need—all in one place.

📘 So click, explore, and let’s get that “How-To” book out of your head and into readers' hands.

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✍️ Write Your Draft (Editing Comes Later!)

Here’s a little secret every successful author knows: you cannot edit a blank page.

Your job right now is to get the draft down—messy, glorious, typo-ridden and all.

🚫 No tweaking, no tinkering, no rewriting Chapter 1 seventeen times while your dream reader waits for the life-changing message stuck in your head.

Why?

Because stopping to edit while you write yanks you out of flow—and flow is where your best, most magnetic writing lives. That in-the-zone state where your ideas are clicking, your fingers are flying, and you’re finally saying the thing that matters.

author getting ready to write a how to book

So put on your “first draft goggles” and repeat after me:

💬 “It doesn’t have to be perfect. It just has to exist.”

Feel stuck?
➡️ Go back to your outline
➡️ Think about your audience and the problem you're helping them solve
➡️ Think about where you, your clients, or your potential readers get stuck when trying to solve the problem.
➡️ Still stuck? That's where book coaching can be helpful. 

☎️ Book a free "get to know you" coaching call here -- often I can spot an issue for you and help you solve it on the spot.

Once your draft is done, then—and only then—you move into editing.

🛠️ Here's what that process looks like:


🔍 1. Developmental Editing

Think of this as big-picture feedback. A developmental editor helps you fix structure, flow, gaps in logic, and sections that confuse or bore your reader.

But here’s the cool part:
If you’re working with me as your book coach, you’re basically getting live, real-time developmental editing as you write. If you work with an experienced book coach, you shouldn't need an additional developmental edit. 

I help you shape the book from the ground up, so you don’t have to burn time writing 50K words in the wrong direction.

💥 Fun fact:  Book coaching at the start and throughout your book project is usually less expensive than a full developmental edit.

📞 Want that kind of support? Book a free "get to know you" coaching call here.


📝 2. Copyediting

This is where we zoom in.

A copyeditor tackles things like:

  • Awkward sentence structure
  • Grammar issues
  • Clunky phrasing
  • Inconsistencies in tone or terminology
  • Passive voice crimes (you know who you are)

Basically, they take your solid draft and smooth it into something polished, professional, and oh-so-readable.


🔎 3. Proofreading

Last stop before publishing!

Proofreaders are the eagle-eyed superheroes who catch:

  • Typos
  • Missing commas
  • Spelling errors
  • Formatting glitches
  • That one sentence you accidentally pasted twice because… caffeine

It’s the final polish that makes your book shine like it belongs in a window display at a fancy indie bookstore with reclaimed wood shelves and luxury-priced lattes.


🧠 Write first. Edit later. Don’t try to be a perfectionist and a genius at the same time—pick one.

And if you want someone to walk you through every step (and save you from an editing meltdown), I’m just a click away.

📘 Let’s get that first draft DONE. You’ve got a book to write, and readers to wow.


Yes, legally you can use ChatGPT (or any AI tool) to help write a how-to book—but there are some important caveats when it comes to legality, copyright, and the ethics of using generative AI in book creation.

Short answer: It depends.

According to the U.S. Copyright Office, you can’t copyright material generated solely by AI. In March 2023, the Copyright Office issued guidance that states:

“When an AI technology determines the expressive elements of its output, the generated material is not the product of human authorship. In these cases, registering a copyright in the AI-generated content is not possible.”
U.S. Copyright Office, 2023

That means:

  • If you copy-paste unedited ChatGPT content into a book → not copyrightable.
  • If you revise, edit, add your own original content → you can copyright your human contributions.

So if you use AI to brainstorm or draft, but rewrite or enhance the content with your own voice, you can absolutely copyright the final work. But if the AI generates full chapters and you hit publish with minimal input? That won’t fly.

🛡️ What About the Amazon KDP AI Disclosure Checkbox?

As of 2024, Amazon requires you to disclose whether any content in your book was generated by AI. This is partly a response to new European regulations requiring transparency around synthetic content in books sold to EU consumers.

  • “AI-generated” means fully or largely written by AI.
  • “AI-assisted” means you used AI in a limited role—like brainstorming, outlining, or editing.

If you're using ChatGPT to help (but you're doing most of the actual writing), you do not need to check the disclosure box. (Amazon Help page)

⚖️ The Bigger Controversy: Where AI Gets Its Words

Here’s where the ethical landmines start.

All major LLMs (Large Language Models) aka AI models—including ChatGPT, Anthropic, and Meta’s LLaMA—were trained on massive datasets of stolen books, most of which were scraped without permission from pirate sites like LibGen and Z-Library. The result? Thousands of authors' copyrighted books (including all of mine -- both traditionally and independently published)  were stolen and used to train AI models—without authors' consent, credit, or compensation.

“Meta admitted to using books from pirate sites to train its AI…including works from Authors Guild members. They had no licensing agreement. They just took the books.”

Authors Guild

Authors and journalists frequently refer to AI as a "plagiarism machine."

🏛️ The Courts Are Paying Attention

In June 2025, a judge ruled that while some AI training may fall under fair use, training on pirated books is not. The court allowed the lawsuit to continue against Anthropic, noting that knowingly using pirated books could be copyright infringement.

So while tech companies have been skating by on legal technicalities, the tide is turning.

📚 Authors are organizing.
📣 Lawsuits are gaining traction.
🚨 Ethical concerns are growing louder.

Is it legal to use ChatGPT to write a book? Sort of. But should you?


🧭 Should You Self-Publish or Get a Literary Agent and Try to Traditionally Publish?

Okay! Congratulations! You've got your book written and now you're ready to get it out in the world. But should you self-publish or traditionally publish?

🔥 The burning question:
To self-publish, or to chase the big five dream with a literary agent and a book deal?

The answer? It depends on your goals, your timeline, and how much control you want over your book.

Let’s break it down.


✨ Self-Publishing Pros & Cons

PROS:

  • You keep most of the profits (up to 70% royalty on ebooks—yes please)
  • You have full creative control (title, cover, edits, all of it)
  • You can publish FAST (think weeks or months, not years)

CONS:

  • You’ll need to hire your own team (editor, formatter, cover designer)
  • You’ll do all the marketing and distribution
  • There’s no advance (but much higher royalty potential)

Need help? I offer self publishing services to get you from finished draft to published author without losing your mind (or your margins).


🧠 Traditional Publishing Pros & Cons

PROS:

  • You might get an advance (typically $2K–$20K for first-time nonfiction authors)
  • Distribution is easier because the publisher takes care of it (hello, bookstore shelves)
  • You get a team—editors, cover designer, etc. You'll also have a publicist assigned to your book -- but don't make the mistake of thinking this means you won't have to market your book yourself. You absolutely will.

CONS:

  • You’ll need a literary agent (more on that in a sec)
  • You make much less per book ($0.70–$3.00 depending on format)
  • It’s sloooooow (18–36 months from proposal to bookstore)

If you want someone else to do much of the heavy lifting, traditional publishing may be for you. But if you want speed, a lot more money, and full creative freedom? Self-publishing is the way to go.

I was traditionally published for the first 10 years of my career, and then shifted to hybrid publishing (some books traditionally published, some self-published,) and now my new relases are fully indie. I have far more creative control (which I love) and I make a lot a whole lot more money now as an author.

— 🌺 Lisa


🕵️‍♀️ How to Find a Literary Agent

So you’ve decided you want a book deal. Cool. But how do you get a literary agent?

Start here:

  1. Write a killer nonfiction book proposal
    (No, you don’t have to write the full book first, but it does need to be fully outlined with multiple chapters written, and sometimes its easier for a first-time author to sell a book to a trad publisher once the entire book is written.)
  2. Make sure you’ve got a clear platform
    Think: newsletter list, social media following, speaking gigs, podcast, or media features. Agents and publishers need to know how you’ll sell the book.
  3. Query agents who rep nonfiction in your category
    Getting a literary agent starts with reaching out to appropriate literary agents and following their submission guidelines to a tee. Research the acknowledgments section of books like yours—authors usually thank their agents. Then hit up sites like Publishers MarketplaceQueryTracker, Manuscript Wish List, or check specific literary agency websites.

Want to see what a real book proposal looks like?

➡️ Download my free nonfiction book proposal template

Whether you go the book publishing book route (see what I did there) or blaze your own path, the key is having a plan.


💥 Turn Your Book Into a Business: Add a Course + Workbook

Want to really maximize the impact of your how-to book? Don’t stop at the book.

Create a workbook to help readers take action.
Launch a course to walk them through it step-by-step.
Watch your income streams multiply.

Why? Because readers don’t just want information—they want transformation. And the best way to deliver that is through multiple formats:

  • Your book introduces the concept
  • The workbook helps them apply it
  • The course gives them accountability, structure, and results

🔥 Example: Write a how-to book about launching a business? Your workbook becomes their biz-building planner. Your course becomes a four-week accelerator.

And get this—you can launch them together.
A book + workbook + course combo turns your launch into a movement.

Inside my How to Write a Self-Help Book in 30 Days course, I walk you through the entire thing—from outlining your book to mapping out a launch strategy that includes:

✅ Course content that mirrors your book chapters
✅ Workbook templates and formatting tools
✅ How to use your launch to grow your list, brand, and biz

If you’re building a brand, a coaching practice, or any kind of business around your expertise…
This is the fastest way to turn your book into a six-figure asset.

🛍 Check out the course here and steal my entire launch strategy. It’s all in Module 7.

💥 If you're curious, here's how I put this strategy to work in my own business: ⬇️

The more ways you can help your clients overcome their obstacles and achieve their goals, the more they'll love you for it. 🥰


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💵 How Much Money Do You Make Writing a Book?

Let’s talk cash, baby.

Writing a how-to book isn't just about sharing your brilliance with the world (though, yes, that’s a fabulous perk). It’s also about creating an entire business around your book.

Yes, one book can attract premium clients and turn into:

  • A coaching or consulting offer
  • A course or workshop series
  • A mastermind or membership
  • Retreats (hello, business trip to Bali)
  • Digital products and workbooks
  • Speaking gigs (and paid flights)
  • A brand-building empire (complete with a very cute dog mascot, probably)

In short? Your book isn’t just a book. It’s your brand cornerstone—your VIP pass to a scalable, multi-offer empire.

Your how-to book tells the world: “I’m the expert. You can trust me. And here’s how I can help.”

Want the blueprint? My Write a Self-Help Book in 30 Days course shows you how to build a book and a business around your big idea.

Book royalties are nice. But your book’s true value? It’s what it unlocks.


💰 How Much Money Does an Author Make per Book?

Real talk: You’ve got dollar signs in your eyes—and I respect that.

Here’s the lowdown on author earnings:

🧾 Traditionally Published:

  • Paperback: ~$0.70 - $1.40 per book (ouch) .77 was my royalty for YEARS for a traditionally published (Penguin) trade paperback that sold for either $11 or $14 (I can't remember.)
  • Hardcover: ~$2–$3 per book
  • Ebook: ~25% of net is standard

💸 Self-Published (and keepin' the profits):

  • Ebook: $3–$6 per book (70% of royalties on the major platforms)
  • Paperback: $2–$7+ depending on pricing and print costs
  • Audiobooks: Chef’s kiss on royalty potential

If you're looking to earn 70% royalties on your ebook, targeting pricing between $2.99–$9.99, you can choose from:

  • Amazon KDP
  • Apple Books
  • Google Play
  • Kobo Writing Life
  • Barnes & Noble Press

Each platform offers its own benefits—like discoverability, readership type, and format support—so many indie authors choose to go wide (meaning they distribute to multiple retailers, not just Amazon,) hitting multiple platforms to maximize reach and earnings.


💰 How Many Books Do You Need to Sell to Make $100,000?

If you’re secretly wondering, How many books do I need to sell to make $100K?—here’s the math:

Let’s play everyone's favorite game: “Is This Book Gonna Pay My Rent?”

  • If you make $5 per book (pretty typical for indie-published paperbacks), you need to sell 20,000 books.
  • If you only make $1 per book (ouch, trad-pub paperbacks), you’ll need to sell 100,000 books. At $2 royalty per book, you'd need to sell 50,000 copies.
  • At .77 per book (ahem), you'd need to sell 129,871 books to net $100,000.
  • BUT—if your book leads to courses, coaching, masterminds, speaking gigs, or even just fancy tote bags, you could hit six figures faster from way fewer sales.

Sound impossible? Not when your book supports a business. You could make 6 figures from coaching, courses, or products inspired by your book—before you even sell 5,000 copies.

💡 A nonfiction “how-to” book isn’t just a book. It’s a platform.

Write the book. Build the brand. Bank the checks.


📚 Self-Publishing Your Book? Here's What's Next:


🎨 Formatting & Covers: Because Readers Do Judge a Book By Its Cover

You’ve got your brilliant draft. You’ve survived the editing process (go you!). Now it’s time to make your book look like a book.

Let’s talk formatting and cover design—because both matter way more than most new authors realize.


🧾 How to Format Your Book for Print & Ebook

If you’re publishing on Amazon KDP or IngramSpark, you’ll need:

  • A properly formatted interior file for both print and ebook (they're not the same!)
  • A high-res cover file, sized to your book’s final trim size and page count
  • A different ISBN for every format of your book (print, ebook, hardcover)

Is there a free ebook creator? Yep. You can format your book yourself (if you're tech-savvy and a little brave), or you can hire someone who knows the ropes.

✨ Here’s what you need:

Not sure where to start or just want someone else to handle it?

📦 I offer done-for-you formatting services right here.

We’ll get your files ready to go for both ebook and print—no guesswork, no formatting fails, and no weird line breaks that make you cry into your wine.


🎨 How to Find a Great Cover Artist

Covers sell books. Period.

You need a professional-looking cover—even if you’re self-publishing. Especially if you’re self-publishing.

Where to find cover designers:

  • Reedsy: Search vetted professionals by genre and price
  • 99designs: Hold a design contest and pick your fave
  • Book cover design studios: Google “[your genre] + cover designer” (there are many who specialize!)
  • Social media: Ask in Facebook author groups or check Instagram portfolios

💡 Pro Tip: Pick a designer who has experience with your genre. You don’t want a literary fiction cover on your how-to business book. 

Expect to pay:

  • $150–$500 for an ebook cover
  • $250–$750+ for ebook + print wrap (front, back, spine)

This is not the place to cut corners. A DIY cover screams “I made this in PowerPoint,” and your sales will suffer.

  • Invest in a cover that looks like it belongs in a bookstore.
  • And if you want help, you know where to find me.

🧳 How to Get an ISBN Number (and Should You Buy One?)

If you're self-publishing your how-to book, you'll need an ISBN (International Standard Book Number). It’s that little number on the barcode that tells bookstores, libraries, and retailers your book is legit and important details like where to stock it in the store or library. 

❓Where Do You Get an ISBN?

In the U.S., ISBNs are sold exclusively through Bowker, the official ISBN agency. You can:

  • Buy 1 ISBN for $125
  • Or grab a 10-pack for $295 (way more cost-effective if you plan to release your book in multiple formats—or publish more than one)

Amazon KDP and other self-publishing platforms (like Draft2Digital) offer a free ISBN for your paperback. BUT—and this is important—that free ISBN lists the platform as the publisher, not you.

📚 Why You Might Want to Buy Your Own ISBN

👍 Pros of buying your own ISBN:

  • You/your company is listed as the publisher (not Amazon or IngramSpark—#bossmove)
  • You retain full control over your publishing imprint
  • Your book looks more professional to libraries and bookstores
  • It’s easier to distribute widely (including through IngramSpark or B&N Press)
  • You can use the same publisher name across all platforms

👎 Cons:

  • Honestly, just the upfront cost. But it's an investment in your author brand—and trust me, your future self will thank you. That said, if the difference between you getting your book into the world with a free KDP ISBN or having to wait while you save up for your own ISBN, I'd say, get that book published now.

If you’re planning on publishing multiple books or publishing in multiple formats, buy the 10-pack. You’ll thank yourself later.

If this is a one-time thing and you’re sticking with Amazon-only distribution? The free ISBN might work just fine.


📣 Plan Your Book Launch Like a Pro (Because You're About to Be One)

Publishing your how-to book? Don’t just upload it and pray for downloads.
Plan your launch like you’re Taylor Swift dropping an album. (Or at least like someone who knows what they’re doing—and now you will.)

One of the biggest mistakes I see first-time authors make? Waiting until the book is done to think about promotion. But the earlier you plan your launch, the more time you’ll have to build buzz, pitch media, and set your book up for long-term success.

Here’s the truth:
🎯 The more time you give yourself for pre-launch, the more buzz you can build.
That means a longer pre-order window = more chances to:

  • Get booked on podcasts, radio, or morning shows
  • Pitch TV producers, social media influencers, and blogs
  • Line up launch week shoutouts from friends, clients, and readers
  • Warm up your audience and build your email list (more on that in a sec)

📬 Why Your Email List = Your Book’s Secret Weapon

If you don’t have a subscriber list yet—your book launch is the perfect excuse to start one.
And if you do?
Your subscribers will be the first ones to buy your book, review it, and shout about it from their digital rooftops.

Pro tip: Use a freebie lead magnet (like a bonus chapter, checklist, or the first module of your course) to build your list while promoting your book.

You’re not just launching a book. You’re building a movement. 💁‍♀️

🎤 Pitching the Media Like an Expert

This isn’t my first publicity rodeo. Before I was a book coach and author of a dozen books, I was:

📺 An on-air correspondent on a national morning TV show for 15 years (thanks to my first book!)
📣 The Director of Publicity & Marketing for a traditional publishing house

Translation: I know exactly how to pitch your story so producers, influencers, podcast hosts, and journalists say YES.

And I put all that insider knowledge into my book Become a Famous Self-Help Author—a no-fluff guide to getting free publicity that:

✔ Builds your platform
✔ Sells more books
✔ Positions you as a go-to expert in your niche

➡️ Grab the book here

Strategize. Plan. Promote.
Your audience is out there waiting for the solution you’re about to deliver—give them time to find you, fall in love, and hit preorder.

🎁 Goodreads Giveaways & Our Secret Weapon: Goodreads Friends

Want to reach thousands of potential readers fast? Goodreads giveaways are one of the most underrated (and wildly effective) strategies for new authors. You get visibility, early reviews, and wishlist adds (like tiny billboards for your book allllll over the platform)—all while the algorithm works in your favor.

But don’t stop at giveaways: our Goodreads Friends Campaign helps you connect with Goodreads users who regularly review and love books like yours. You get a highly targeted list of people likely to love your books and amplify your launch—without wasting time or energy.

➡️ Learn more about the Goodreads Friends Campaign (it’s a game-changer, promise).

🏛️ Bookstore & Library Outreach: Make the Sale Before You Launch

Bookstores and libraries don’t just matter after your book is published—they can be a huge part of your preorder strategy. Many libraries and indie bookshops buy ahead, especially if your title is a good fit for their readers or local community.

We offer email marketing services for bookstores and libraries that help get your book into the hands of buyers and collection development staff before launch day.

➡️ Check out the combo email blast service

Whether you’re self-publishing or going the traditional route, this kind of outreach builds major credibility, familiarity with your book to front line recommenders—and sells books.

💥 Don’t wing your book launch.

Strategize. Plan. Promote.
Your audience is out there waiting for the solution you’re about to deliver—give them time to find you, fall in love, and hit preorder.

📘 Want to go big? Become a Famous Self-Help Author shows you how.


💭 Final Thoughts From Your Book Coach

Ready to Write a How-To Book That Changes Lives (and Maybe Yours Too)?

You don’t need a PhD, a book deal, or a writing cabin in the woods to become a published author.
What you do need? A solid plan, the right tools, and a little help from someone who’s done it dozens of times before (hi, that’s me 👋).

So whether you’ve been noodling your idea for years or just had your “wait, I could write a book about this!” moment in the shower...

📘 It’s time to stop stalling and start writing.

With the right approach, you can:

  • Teach your system or strategy step-by-step
  • Attract dream clients and media coverage
  • Build a business around your book
  • And earn way more than just coffee money from your expertise

You’ve got the knowledge. You’ve got the story.
Let’s turn it into the book that builds your brand—and blows your readers’ minds.


🔥 Your Next Steps

Download your plug-and-play book outline template
Join the Write a Self-Help Book in 30 Days course
Book a free intro call to get help from your future favorite book coach
Or just browse the book writing website where it all comes together

You're not “just” writing a book.
You’re writing the foundation of your business, your brand, and your legacy.

Let’s do it right.
Let’s do it together. 💕

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author
Lisa Daily
Book Coach & Bestselling Author
author http://author.coach

Lisa Daily is a USA Today bestselling author and one of the top book coaches for nonfiction and self-help authors. She's an award-winning, traditionally & indie published author of 15+ self-help and romance books, and a book coach for everyone from brand new aspiring authors to 6- and 7-figure authors like Renee Rose, Theodora Taylor, Maggie Marr, Ines Johnson, Kel Carpenter, Lee Savino, and Heather Hildenbrand. 💙 Best. Job. Ever. 🎉 She's the author of several writing books including How to Write a Self-Help Book in 14 Days and What 7-Figure Authors Do Differently. I've been called the "go-to book coach for 6- and 7-figure authors." Lisa Daily is the founder of the Bestseller Academy: Write a Self-Help Book in 30 Days Course and host a popular writing and publishing advice YouTube channel, Bestselling Author Writing Coach.